Friday, September 21, 2012

Where does truth reside?

Advertising is designed to lure people to attend to a message and to persuade them to take an action that the advertiser wants them to take. In the end people will decide whether or not to take the action whether the message is truthful or not.

Truth is found where people look for truth. In the modern secular world, that can be anywhere and everywhere. So is it the "customer" hunting for the truth in advertising? Or is it the advertiser hunting for the customer's truth?

I guess the real question is here is "What is truth?" "Would we know it if we saw it?" And, "Would others believe us, if we did?" 

No comments: