Ethnography and Anthropology are terms that sometimes get confused in the public's mind. This is in part due to the role ethnography plays in cultural and social anthropological research. And in part by the dominance of the socio-cultural sub-field in the organization and teaching of anthropology. What I want to do here is attempt to clarify the difference and interdependence of these two terms.
Ethnography is a method of study and data collection involving a trained
observer documenting the life of an extant people or group using a
participant/observe strategy. It also refers to the product of such
research which takes the form of a monograph organizing, describing, and
analyzing the data collected. Ethnography is the method most common
used by social and cultural anthropologist to collect qualitative data,
although it is also used by archaeologist and biological anthropologist
for certain types of problem that require data from living people or
people living in a natural environment.
Anthropology is the scientific discipline that focuses on the human
species, its origins, its evolution, distribution, commonalities and
diversity in the way human organize and adapt over time and space. It is
self reflective since humans are both the subject of the study and the
instigators of the study. Anthropology is the coalescence of the social
science movement begun in the late 18th and early 19th century when
Western (European) society began to apply the ideal of science to study
itself. That is when social philosophy began to shift from a subjective
focus to an objective one regarding mankind. Anthropology took on the
problem of the study of the non-European and non-literate (no written
history) peoples that Europeans encountered in their commercial and
imperial expansion out of Europe.
Ethnography became the method adopted to gather first hand information
to document the lives,societies, and cultures of the peoples
encountered. In a way it is the same approach as a field biologist or
primatologist uses except that human have language and express both
their emotions and the reasoning through language. Fieldworkers who
learn the language are capable of participating as well as observing the
life and culture of their subjects. Language also enables a degree of
interaction between observer and subject that is not possible in the
case of field biologist. Thus the anthropologist can, through
ethnography gain a deeper understanding of his/her subject than the
field biologist, At the same time, the ethnographer can never be certain
how much of what is observed is as meaningful to the subjects as it may
seem to the observer since the observed is also observing the observer
and reacting to him/her. This is a far more intimate relationship than
one finds in most science. It might be equated to the medical researcher
using her/himself as the guinea pig.
Short answer Anthropology is a discipline Ethnography is a method
Anthropology is the scientific discipline that focuses on the human species, its origins, its evolution, distribution, commonalities and diversity in the way human organize and adapt over time and space. It is self reflective since humans are both the subject of the study and the instigators of the study. Anthropology is the coalescence of the social science movement begun in the late 18th and early 19th century when Western (European) society began to apply the ideal of science to study itself. That is when social philosophy began to shift from a subjective focus to an objective one regarding mankind. Anthropology took on the problem of the study of the non-European and non-literate (no written history) peoples that Europeans encountered in their commercial and imperial expansion out of Europe.
Ethnography became the method adopted to gather first hand information to document the lives,societies, and cultures of the peoples encountered. In a way it is the same approach as a field biologist or primatologist uses except that human have language and express both their emotions and the reasoning through language. Fieldworkers who learn the language are capable of participating as well as observing the life and culture of their subjects. Language also enables a degree of interaction between observer and subject that is not possible in the case of field biologist. Thus the anthropologist can, through ethnography gain a deeper understanding of his/her subject than the field biologist, At the same time, the ethnographer can never be certain how much of what is observed is as meaningful to the subjects as it may seem to the observer since the observed is also observing the observer and reacting to him/her. This is a far more intimate relationship than one finds in most science. It might be equated to the medical researcher using her/himself as the guinea pig.
Short answer Anthropology is a discipline Ethnography is a method