“Almost all branches
of anthropology have immediate relevance to applied problems.”
(Margaret Mead, 1979)
Defined, in its broadest sense, applied anthropology means the
linkage between teaching academic anthropology to college students, and how the
student applies that knowledge.
Yet, the
American anthropological institutions have failed to define “who is and who is
not an applied anthropologist.” Instead, these institutions have defined ““professional
anthropology” in terms of one’s academic ties. That is one’s employment,
research, publication, and institutional membership. Yet, the history of “anthropologists” being
involved in American public policy goes back to the mid-19th Century,
even before it was formal recognized as a discipline by the American
Association for the Advancement of Science in 1848.
Despite the formal structure that has evolved, one can
identify the applied anthropologist by a certain set of characteristics. These
characteristics are:
1. The applied
anthropologist differs from other management consultants by applying the basic
methodologies of participant/observer and to evaluating evidence on the principle of cultural relativity.
2. The applied anthropologist performs services that are
designed to aid management (the Client) of the four phases of the problem situation: Defining
the problem, planning a solution, programming (monitoring the execution), and
evaluation of the outcome of the plan and its execution.
3. Has an ability to
understand and solve human problems applying the anthropological holistic perspective.
4. Is pragmatic, the applied
anthropologist seeks to apply “current knowledge” to resolve “current
social/cultural" problems that arise.
5. Translates the
client’s definition of the problem into one that addresses the human/organizational
problems that they share with others.
6. Possesses an
ability to carry out his/her mission under the management and/or administration
of the client’s formal structure.
7. The applied
anthropologist is bound by personal ethics to offer his/her ‘best”
recommendations to the decision maker (client), while upholding the highest
standards of “professional” responsibility toward subjects and colleagues.
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